EVERY DAY IS ANOTHER CHANCE TO GET STRONGER, EAT BETTER, AND MOVE MORE TO BECOME THE BEST VERSION OF YOU!
THE MISSION
ABOUT ERIC GIROUX
Hey, I’m Eric Giroux — online fitness and nutrition coach, dad, former gym owner, and full-time advocate for helping people over 40 move better, get stronger, and actually enjoy the process.
My own fitness journey didn’t start with six-pack abs.
It started with being overweight, out of shape, and frustrated at 26.
I dropped 40 pounds, cut my body fat nearly in half, and it changed everything. That transformation lit a fire in me — and I’ve been coaching ever since.
Fast forward 25 years and I’ve worked with thousands of clients, led over 15,000 group sessions, helped people drop serious fat, build muscle, and reclaim their energy without giving up the things they love (yes, including BBQ).
My approach is simple:
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Train smart — not just hard
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Eat real food — no fads or fear tactics
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Stay consistent — even when life’s a circus
I coach with equal parts strategy, accountability, and sarcastic encouragement. If you’re ready to stop starting over and finally feel strong, capable, and in control of your health — let’s do this.
MY PROGRAMS
Our online training and nutrition coaching programs are customized to fit your unique needs and goals. Whether you're looking to lose weight, build muscle, or simply improve your overall health, we have a program for you. All of our programs include personalized workout plans, nutrition coaching, and ongoing support from our team of experts.
SUCCESS STORIES
"OMG - he has helped me change my body. His vast knowledge of how the body works has assisted me in gaining muscle and becoming more lean."
Penny B
"Eric's knowledge and dedication have guided me to meet and exceed all of my health goals over the last 12 years."
John B
"I have been working with Eric for almost 6 years I can easily say that consistency is my biggest accomplishment. I am also proud of the fact that I have enhanced functional fitness to slow down the hands of time."
Beth T
